On the morning of September 18th, FOB invited JOE SAM, Director of the Loyalty Membership Department of Okada Casino Manila, to share the topic of "Casino Marketing and Innovation" (Innovation Management Industry Sharing) with students.

Sam took Macau as the starting point for his career and then went to Hong Kong and the Philippines to develop in the gaming industry. Currently, he is the Loyalty Marketing Director of Okada Manila Casino.