FOB "From Gaming Junket to Integrated Entertainment" Seminar

Release date:2020/10/27
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On the morning of October 6, FOB held a special lecture, and invited Mr. James Wong, Assistant Vice President of Marketing Communication Department of Suncity Group, to share "From Gaming Junket to Integrated Entertainment" with students. ) Seminar.

In the lecture, Mr. Wong started with five questions, "What is Gaming Junket?", "Why go International?", "What are the Challenges?", "How to Communicate?" and "What is the Business Development Plan?". Combined with business theory and case analysis of gambling intermediary, internationalization, challenge, communication and promotion, business development plans, and other issues, leading students to understand the development of the group in-depth, and interact with students, arousing a strong interest in business studies.

 



 
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