Mission 

The FOB Case Centre aims to develop and promote high-quality business management cases that connect academic knowledge with real-world business practice. With a particular focus on Macau, the Greater Bay Area, Hengqin, China-Luso, and cross-border business, the Centre supports case-based teaching and learning, faculty and student case development, industry engagement, and collaboration with domestic and international case centres. It also seeks to build an FOB Case Library that showcases locally grounded business cases and supports teaching, research, and knowledge exchange.

Our Focus

• Macau Business Cases - business and management practices in Macau.

• Hengqin and Greater Bay Area Cases - firms, industries, and management issues arising from regional development.

• Cross-border Business Cases - cross-border management, entrepreneurship, strategy, marketing, and related challenges.

• China-Portuguese-speaking Countries Business Cases - cases reflecting Macau's role as a platform connecting China and Portuguese-speaking countries.

Governance and Team