On 16 Sep 2026, The Faculty of Business, City University of Macau, organized a Brown Bag academic seminar featuring a presentation by Dr. Peixin Zuo on “Writing a Case Study Thesis: Single-Case and Multiple-Case Research Designs.”

The seminar focused on research design, theory building, and data analysis in case study research. Participants were introduced to the characteristics of single-case and multiple-case studies, key stages of the research process, and practical considerations for thesis writing. The session also discussed how case-based evidence can be leveraged to generate theoretical contributions and enhance research impact.

During the discussion session, faculty members and postgraduate students exchanged ideas on case selection, research design, data analysis, and thesis writing. The discussion fostered academic exchange and encouraged further collaboration in research and knowledge development.