On 2nd March, 2016, the BBA Program Specialization Briefing Session was held in the Cultural Centre, City University of Macau. Professor Kong Fanqing, Vice Rector of CityU, attended the Briefing Session and delivered an opening address. She remarked that the session would help students to attest their direction on future pathway. The Vice Rector, Professor Kong believed that students would be able to elect the appropriate specialization according to their interest after attending the session.

Dr. Eva Khong, Executive Associate Dean of Faculty of Business; Professor Fong Kwong Yee, Coordinator of BBA Program; Dr. Ge Mei and Dr. Wang Jen Hung stressed the features of the four specializations to students namely International Business, Financial Management, Marketing and Human Resource Management. Students applauded for the vivid explanation and actively raised questions during the Q & A session and seek further consultation from teaching staff member right after.  All teaching staff members patiently provided more relevant information for references.

Before closing of the Briefing Session, The Vice Rector, Professor Kong, emphasized that City University of Macau was greatly concerned with students' future employment and personal development. She encouraged teaching members of the Faculty of Business to continuously laisse with various local business enterprises in order to maintain good contact.