The Art of Academic Publishing: From Manuscript Crafting to Navigating Peer Review
Guest Speakers:
Professor Ayşegül Özsomer (Editor-in-Chief, Journal of International Marketing)
Professor Peng Cui (Editor-in-Chief, Journal of Marketing Theory and Practice)
Core Sessions:
Lecture: Crafting a High-Impact Paper
Discover the essential techniques for developing impactful research, structuring your manuscript for clarity, and implementing key strategies to increase your paper’s chances of acceptance significantly.
Interactive Workshop: Insights of the Peer Review Process: A Reviewer’s Perspective
Engage in group discussions to analyze common strengths and weaknesses in manuscripts from a reviewer’s point of view. Learn the art of responding to reviewer comments constructively and effectively to turn feedback into a pathway for publication.
Workshop Details:
Date: July 23, 2025 (Wednesday)
Time: 10:00 AM
Venue: CLG201A, Cultural Centre, City University of Macau
Audience: All faculty and DBA students of the Faculty of Business
Language: English
Registration Link: