On April 10, 2025, at the invitation of the Faculty of Business at City University of Macau, Professor Zhimin Zhou, a doctoral supervisor from the College of Management at Shenzhen University, delivered a compelling academic lecture titled “Brand Wellbeing Marketing” to students and faculty of the Business Administration programme. The session was chaired by Assistant Professor Liangbo Zhang, with Assistant Professors Kaidong Yu and Bingjie Xu also engaging in the scholarly dialogue.

Professor Zhimin Zhou is a leading scholar in the field of marketing in China. He formerly served as Associate Dean of the College of Management and Executive Vice Dean of the Institute for Cultural Industries at Shenzhen University. His academic honors include the Ministry of Education’s “New Century Excellent Talent” award, Guangdong Province’s “Top Ten Outstanding Youth Post Experts,” and provincial-level recognition under the “Thousand-Hundred-Ten Talent Program.” He currently serves as an Executive Council Member of the China Marketing Association of Higher Education, Chair of its Brand Management Committee, Secretary-General of its Corporate Committee, and Executive Council Member of the Marketing Committee of the Chinese Association of Management Modernization. He is also Vice President of the Guangdong Marketing Society and an editorial board member of several journals, including the Journal of Marketing Science (JMS) and the Journal of Shenzhen University (Humanities and Social Sciences Edition).

In the lecture, Professor Zhou offered a comprehensive and accessible introduction to the emerging concept of brand well-being marketing. Through rigorous theoretical analysis and illustrative case studies, he demonstrated how brands can enhance consumer well-being as a pathway to long-term brand growth. He stressed that contemporary marketing should not only focus on transactional outcomes but also address consumers’ emotional experiences and quality of life improvements.

The atmosphere during the lecture was intellectually vibrant. Students actively engaged with insightful and original questions, all of which Professor Zhou addressed with clarity and depth. Faculty members held in-depth discussions with him on the theoretical framework, empirical applications, and methodological approaches of brand well-being research, fostering a deeper understanding of this cutting-edge marketing paradigm.

This lecture significantly expanded the academic horizons of the faculty and students in the marketing field and provided valuable theoretical and practical insights for the development of the Business Administration discipline at City University of Macau. Committed to cultivating forward-thinking, innovative, and practice-oriented management talent, the Faculty will continue to host high-level academic events to advance the scholarly and professional capabilities of its community.