Conference Overview
Artificial Intelligence (AI) is reshaping consumer behavior, business models, and market dynamics at an unprecedented pace. Emerging technologies such as generative AI, intelligent recommendation systems, and digital platforms are transforming how consumers search, evaluate, and engage with products and services. These developments create new opportunities and challenges for firms, policymakers, and society.
Xiangtan University Business School, in collaboration with Faculty of Business of City University of Macau, is pleased to invite scholars, researchers, doctoral students, and practitioners to participate in the 2026 International Conference on Consumption Studies (ICCS): New Consumption in the Age of Artificial Intelligence, to be held in Macau from October 16–18, 2026.
Date: October 16–18, 2026
Venue: City University of Macau
Organizer: Business School, Xiangtan University; Faculty of Business, City University of Macau
Inquiry Email: ytlu@cityu.edu.mo
Conference Theme
"New Consumption in the Age of Artificial Intelligence"
Topics of interest include, but are not limited to:
AI and Consumer Behavior
AI-enabled consumer decision-making
Personalized recommendation systems
Consumer trust and algorithm transparency
Human–AI interaction and customer experience
Digital Marketing and Platform Economy
Social media and digital marketing
Livestreaming commerce and content-driven consumption
Platform governance and digital ecosystems
AI-enabled marketing innovation
Innovation and Business Models
AI-driven business model innovation
Digital entrepreneurship and emerging consumption patterns
Smart services and service innovation
Sharing economy and platform innovation
Sustainable Consumption and Social Responsibility
Sustainable and green consumption
AI and consumer well-being
Digital ethics and data privacy
ESG and responsible innovation
Regional Development and New Consumption Trends
Consumption upgrading of physical and digital commerce
Smart cities and innovative consumption scenarios
Creative industries and digital consumption
Consumer innovation in the Guangdong–Hong Kong–Macao Greater Bay Area
AI-Empowered New Consumption in Tourism and Innovation in Tourist Experiences
Artificial Intelligence and Tourism Consumption Decision-Making
Intelligent Recommendation Systems and Personalized Tourism Experiences
Generative AI and Destination Content Creation
Smart Tourism Scenarios and Immersive Consumption Experiences
Digital Culture and Tourism Platforms and Tourist Behavior
AI-Enabled Innovation in Tourism Services and Experience Enhancement
New Business Models in Cultural Tourism and Regional Consumption Vitality