The Faculty of Business (FOB) of City University of Macau arranged the fried trip at "The Macao International Travel (Industry) Expo" on 25 September 2022. Prof. Wu Kam Hon led the students of FOB to the site to study.

As a large-scale exhibition related to the cultural tourism industry held in Macau after the lockdown in June, it will deepen the cross-border integration of “Travel＋”, and has set up a number of new exhibition areas and projects for the first time. Combined with both online and offline activities, it was highly representative and worth learning and observing for the students.

All kinds of booths and thematic forums were set at the exhibition, and meanwhile, professionals introduced various ways of online marketing to students to let them know about the latest trends in the Mainland, such as KOL, live streaming, etc. The students have deepened their understanding of the knowledge taught in class through the on-site observation and lectures.