On 21st April, a delegation led by Prof. Kong Fanqing, Vice Rector of the CityU and Dr. Eva Khong, Executive Associate Dean of Faculty of Business, together with the 2015 DBA students visited Hongda Xingye Group located in the Guangzhou Circle Building. The delegation was well received by the Group’s management team followed by an exchange session with the students.

Vice Rector Kong Fanqing presented a Certificate of Appreciation to Dr. Zhou Yifeng, Chairman of the Hongda Xingye Group, for sponsoring Yifeng Scholarship.  Vice Rector Kong acknowledged Dr. Zhou Yifeng for his continuous support over the years and look forward to further cooperation between the University and Hongda Xingye Group.

Dr. Zhou Yifeng delivered a welcome speech followed by a session on “Merger, Acquisition and Innovation”.  He began by indicating the significance and the process of business innovative development and gave a vivid account of how Hongda Xingye Group achieved innovation in the process of merger and acquisition, thus bringing sustainable strengths and development to the company subsequently.  Dr. Zhou Yifeng remarked that Hongda Xingye Group and the University would cooperate further and expected more active participation from alumni.  Dr. Peng Chao, Assistant Professor of Faculty of Business, presented a talk on the topic “Big Data and Crisis Management”.  Under the theme of “Big Data”, Dr. Peng Chao introduced the frontier issues of the Big Data. In addition, he stated crisis management’s implication and some case studies as reference in light of Big Data notion. During the exchange session, CityU DBA students had articulated their opinions and suggestions which had been highly regarded by the management group, which consisted of CEO members of Hongda Xingye Group.