To promote professional exchange within the insurance industry and broaden practitioners' understanding of industry trends, the Faculty of Business (FOB) co-organized a seminar under the "Continuing Professional Development Programme for Insurance Intermediaries" on 10 October at the Cultural Centre on the Taipa Campus. The event was hosted by FIDELIDADE, with the theme "Transformation of Insurance Industry in Data & AI Era," bringing together representatives from academia and industry to jointly explore the transformation directions and future opportunities of the insurance industry amid the rapid development of data and artificial intelligence.

Prior to the seminar, guests engaged in an exchange of views on talent cultivation and the future development of the insurance industry. Professor José Alves, Dean of the Faculty of Business, also attended the event, demonstrating the Faculty's commitment to insurance professional education and industry collaboration.

In the keynote sharing session, Assistant Professor José Pinto and Senior Lecturer Zhenzhen Nong of FOB delivered presentations on "THE 11-SECOND DECLINE: Is AI simplifying insurance at the cost of trust?" and "Professional Ethics in Insurance Practice" respectively. Assistant Professor José Pinto focused on codes of conduct, analyzing how the industry can uphold professional integrity and client trust by regulating practitioner behavior amid the growing adoption of AI. Senior Lecturer Zhenzhen Nong, approaching from the perspective of professional ethics, explored the ethical awareness and judgment capabilities that insurance practitioners should possess in the data and AI era. Both sessions combined theory with practical cases and received positive responses from the audience.

The Faculty of Business noted that co-organizing this training programme not only demonstrates the Faculty's support for industry development but also highlights its efforts in promoting the integration of professional education with industry practice. Looking ahead, the Faculty will continue to maintain collaboration with the industry, contributing to talent cultivation and industry innovation.