The 16th National E‑commerce "Innovation, Creativity, and Entrepreneurship" Challenge (commonly known as the "3 Chuang" Competition) has recently concluded. The student team "Leling π Team" from the Faculty of Business (FOB) at City University of Macau stood out with a well-structured project, solid research findings, distinctive innovative features, and composed presentations. The team won the Grand Prize in the Macau regional round and a National Second Prize in the finals, while also sweeping the Best Innovation, Best Creativity, and Best Entrepreneurship awards at the regional level. Faculty advisor Dr. Li Yi, Assistant Professor at FOB, was honoured as the Best Advisor in the Macau region—a testament to the outstanding entrepreneurial and innovative capabilities of CityU Macau students.
The award-winning "Leling π Team" was formed by FOB students: Team Leader Lu Guanliang, together with Li Chufei, Liao Henghui, Gu Yiwen, and Xiao Zhiyi, under the dedicated guidance of Dr. Li Yi. The team focused on the elderly care sector, developing the "Leling Worry‑Free" project in response to the challenges of an ageing society. They conducted in-depth field research, visiting care homes to listen to the real needs of senior citizens and gather first‑hand feedback. Throughout the preparation period, they continuously refined the project framework, optimised the business model, and improved the implementation roadmap, paying close attention to every detail in order to compete strongly at both regional and national levels.
In the Macau regional round, the team distinguished itself from numerous competitors through a socially relevant project positioning, robust operational logic, and creative design, earning the top regional honour along with three special awards and securing a place in the national finals. Facing formidable opponents from universities across China, the team remained calm and articulate during the final defence, clearly articulating the project's core strengths and demonstrating the spirit of young innovators. Their efforts culminated in a well‑deserved National Second Prize.
The competition experience allowed team members to integrate theoretical knowledge with real‑world practice, enhancing their skills in market analysis, project operations, teamwork, and adaptability. Exchanging ideas with outstanding teams from other universities also broadened their horizons and deepened their understanding of their own strengths and areas for growth. Team leader Lu Guanliang shared: "Every step from the Macau Grand Prize to the National Second Prize represents the hard work and perseverance of our team. We are especially grateful to Dr. Li Yi for her guidance, and to the university and the senior citizens at the care homes for their invaluable support and suggestions. This national award is a great encouragement to us—Leling Worry‑Free, always with you."
The Faculty of Business has long been committed to fostering innovation and entrepreneurship education, championing the philosophy of "promoting learning, practice, and creation through competitions." The Faculty actively builds high‑level competition and exchange platforms, encouraging students to tackle real‑world problems and engage in innovative practices that develop their creative thinking, entrepreneurial abilities, and sense of social responsibility. Looking ahead, the Faculty will continue to strengthen its innovation and entrepreneurship education system, leveraging subject‑based competitions to empower student development and nurture more outstanding young talents with solid professional foundations, innovative capabilities, and a global perspective.