Faculty and Students of the City University of Macau Participate in the "2nd Nanjing-Hong Kong-Macao Cultural Exchange Camp"

Release date:2025/01/07
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Recently, the "2nd Nanjing-Hong Kong-Macao Cultural Exchange Camp" was successfully held in Nanjing. Senior Lecturer Wei-Nien Chen from the Faculty of Business at the City University of Macau led DBA student Jingjing Xie and MBA student Xinyu Tan to participate actively. They explored the academic frontiers and appreciated the cultural charm alongside faculty and students from other universities.

 

This event was jointly organized by Hohai University in collaboration with the Hong Kong University of Science and Technology, the Macau University of Science and Technology, and the City University of Macau with Hohai University’s Business School as the host.. It aimed to strengthen further the in-depth exchanges and cooperation among universities in Nanjing, Hong Kong, and Macao in the academic and cultural fields, and build a broad learning and communication platform for participants.


At the beginning of the activity, relevant leaders and teacher representatives from Hohai University warmly welcomed the participating faculty and students at the opening ceremony. Senior Lecturer Wei-Nien Chen from the City University of Macau also introduced in detail the recent development and achievements of the Faculty of Business at the City University of Macau, demonstrating the unique advantages and positive results of the Faculty of Business in academic research and talent cultivation. Subsequently, representatives of various universities also exchanged carefully prepared souvenirs. These souvenirs carried the cultural heritages and characteristics of each university, symbolized the beginning of friendly cooperation, added a solemn and warm touch to the exchange activities, further deepened the inter-university friendship, and created a good atmosphere for subsequent exchanges and interactions.

 

In the academic exchange session, the exchange camp set up multiple parallel forums. Faculty and university students conducted in-depth discussions around their respective research fields. Senior Lecturer Wei-Nien Chen gave a speech on the theme of "Brand Values, Empathy, and Brand Loyalty". Through detailed case analysis and in-depth theoretical interpretation, he put forward innovative views on brand building and consumer relationship maintenance, which triggered heated discussions and active thinking among the teachers and students present. He also interacted with the students, answering their confusion in academic research and practical applications. The atmosphere at the scene was lively and the academic atmosphere was strong.


In addition, the student representatives from the City University of Macau also reported on cutting-edge topics such as artificial intelligence in human resource management and research on corporate organizational behavior respectively, sharing their research results and unique insights in the professional fields, fully demonstrating the solid academic foundation and sharp academic insight of the students from the City University of Macau, winning unanimous recognition and praise from the participating teachers and students, and jointly promoting the in-depth development of academic research in exchanges and collisions.


During the exchange, the teachers and students also visited two campuses of Hohai University and the University History Museum. Strolling around the campus, they appreciated its profound cultural heritage and beautiful natural scenery, deeply understood the development context and educational philosophy of the university, and felt the edification of the academic atmosphere. Meanwhile, in the cultural exploration activities, the faculty and students visited historical and cultural sites such as the Nanjing Museum and Niushou Mountain. From the millennium-old cultural relics to the ancient buildings, from the historical sites to the cultural landscapes, they fully appreciated the broad and profound Chinese civilization, enhanced their cultural confidence and national pride, and further deepened their sense of identity and belonging to Chinese culture.

 

In the enterprise visit session, the exchange group successively visited Jiangsu SOHO Holdings Group Co., Ltd. and Sobute New Materials Co., Ltd., two representative local enterprises in Nanjing. At Jiangsu SOHO Holdings Group Co., Ltd., the teachers and students visited the enterprise exhibition hall, learned about its business scope and development history, and held a discussion and exchange with the enterprise leaders on cross-border e-commerce business, deeply discussing the industry development trends and innovative practice models. At Sobute New Materials Co., Ltd., the teachers and students visited the production workshops and research and development centers on the spot, personally experienced the innovative application of new material technologies and the modern management mode of the enterprise, broadened their professional horizons, and provided valuable practical experience and inspiration for academic research and future career development.

 

The successful holding of this exchange activity has further enhanced the academic exchanges and cultural interactions among the youth teachers and students in Nanjing, Hong Kong, and Macao promoted friendly cooperation and coordinated development among universities, laid a solid foundation for the in-depth cooperation among the three places in the fields of education, culture, and science and technology, and also provided a broader learning and development space for young students. It is expected that universities in the three places will carry out in-depth cooperation in more fields in the future and jointly write a new chapter in higher education exchanges and cooperation.



 
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