On October 20, 2023, FOB hosted a thought-provoking seminar on "AI and Digital Marketing Strategies." Esteemed expert Ivan So led the discussion, exploring the intersection of AI and modern digital marketing strategies and providing us with a series of eye-opening insights.
The seminar took place online, and Ivan So began by introducing us to the concept of Chat GPT (a large-scale language model). He reminded us of the crucial role that AI technology plays in the realm of e-commerce. Through AI (Chat GPT), we can analyze the strengths and weaknesses of competitors and gain insights into market trends.
Furthermore, Ivan So shared the applications of AI in chatbots and customer service. The rapid development of AI technology offers new possibilities for providing personalized customer experiences.
During the seminar, Ivan So delved deeper into the next key skill in marketing: Prompts Engineering. He discussed various Prompt techniques, including providing sufficient context, role-based prompts, and creative prompt exercises. These techniques will assist marketing professionals in effectively leveraging AI technology to enhance marketing outcomes.
In the interactive session between Peter Chang and Ivan So, when asked about the most important skill for future marketing professionals, Ivan So emphasized that marketing, as a professional domain, requires a tasteful touch, much like the work of designers goes beyond merely drawing. He stressed the need for marketers to possess a keen sense of perception to achieve higher-quality marketing results.
The seminar on AI and Digital Marketing Strategies provided us with valuable insights into the potential and innovative applications of AI in the realm of digital marketing. We greatly appreciate Ivan So's expertise and the opportunity to learn from his knowledge.
We look forward to future seminars that will continue to explore the forefront of AI and digital marketing, enabling us to apply this knowledge to real-world scenarios and achieve breakthroughs and success in marketing.