On March 30th, 2023, a group of students from the final year of the International Business Cohort (IBC) visited Legend Heroes Park, a theme park in Macau that features cutting-edge augmented reality (AR) and virtual reality (VR) technologies. The students were part of the Digital Marketing and Innovation course, and they had the opportunity to experience firsthand how AR and VR can create immersive and engaging experiences for customers.

The students arrived at Legend Heroes Park in the morning and were greeted by the staff, who briefly introduced them to the park and its attractions. The students then split into smaller groups and explored the park at their own pace. They tried out various AR and VR games and rides, such as:

- Legend Heroes Battle: A VR game that lets players become one of the Legend Heroes, a team of superheroes who fight against evil forces. The players wear VR headsets and motion controllers and can interact with each other and the virtual environment. The experience is thrilling and challenging, as players have to cooperate and use their skills to complete missions. The purpose of this exercise is to simulate how collaboration will work in the future working environment.

- Legend Heroes Adventure: An AR experience that uses smart glasses and smartphones to overlay digital elements onto the real world. By following clues and solving puzzles, participants will discover hidden elements and secrets within the park. The experience is fun and educational, as participants learn about Macau's history and culture.

- Legend Heroes Escape: A VR escape room that tests players' logic and creativity. The players wear VR headsets and are locked in a virtual room with various objects and clues. They must work together and use their wits to find a way out before the deadline. The experience is exciting and stimulating, as players have to think outside the box and overcome challenges.

The students also enjoyed other attractions in the park, such as:

- Legend Heroes Cinema: A 4D cinema that shows movies with special effects, such as wind, water, smoke, vibration, etc. The cinema enhances the viewing experience by making it more realistic and immersive.

- Legend Heroes Museum: A museum showcasing the history and development of AR and VR technologies and the behind-the-scenes of Legend Heroes Park. The museum has interactive exhibits and displays that let visitors learn more about AR and VR. It also shows how they are used in various fields and industries.

The students had a blast at Legend Heroes Park and learned about AR and VR technologies. They also gained insights into how AR and VR can be used for business purposes as emerging technologies. This includes creating brand awareness, enhancing customer satisfaction, increasing customer loyalty, etc. They were impressed by how Legend Heroes Park utilized AR and VR to create a memorable theme park experience.

The visit to Legend Heroes Park was a valuable learning experience for IBC students. They thanked the staff for their hospitality and professionalism and expressed their interest in visiting again in the future. They also recommended Legend Heroes Park to their friends and family, as they believed it was a must-visit destination for anyone who loves AR and VR.