Year 1 students of the International Business Cohort (IBC) of the Bachelor of Business Administration Programme at City University of Macau visited the College of Professional and Continuing Education (CPCE) of The Hong Kong Polytechnic University (PolyU) and Hotel ICON on 6 November 2026. The academic visit was led by Associate Professor Farzad Sabetzadeh, Programme Director of IBC, accompanied by Associate Professor Tiffany Cheng Han Leung and Senior Lecturer Sunny Zhenzhen Nong from the Faculty of Business.

Organized as part of the cohort’s learning experience, the visit connected business education with hospitality practice and technology-enabled tourism. It gave students an opportunity to explore an academic environment in Hong Kong and consider how business concepts apply beyond the classroom.

The programme at PolyU’s West Kowloon Campus included planned introductions to CPCE and its Division of Business and Hospitality Management, along with campus and Virtual Reality Lab tours. A proposed mini-lecture on smart city technologies and cultural tourism drew on Hong Kong’s City in Time augmented-reality initiative, highlighting the connection between digital innovation and visitor experiences.

The visit also took students to Hotel ICON, PolyU’s wholly owned teaching and research hotel associated with its School of Hotel and Tourism Management. The hotel setting offered a practical context for considering guest experience, service management and the relationship between hospitality education and industry operations.

By bringing together academic and industry settings, the visit supported IBC Year 1 students’ exposure to business practice in Hong Kong and provided a foundation for connecting their studies with real-world service environments.