The Faculty of Business at City University of Macau recently welcomed Professor Susanne Durst, a distinguished scholar in knowledge management, innovation management, and entrepreneurship, for a guest lecture on research methods for students from the International Business Cohort (IBC) program and the MBA program.

During the lecture, Professor Durst shared her extensive international research experience and introduced students to the key stages of the research process, from developing meaningful research questions to selecting appropriate research methods and presenting research findings effectively. She emphasized the importance of critical thinking, methodological rigor, and academic integrity in conducting high-quality research.

Drawing on examples from her own research and publication journey, Professor Durst discussed current trends in business and management research and provided practical advice for students interested in pursuing academic and professional research projects. She encouraged students to approach research as a tool for solving real-world business challenges and creating meaningful impact.

The session featured lively discussions and active student participation, allowing students to engage directly with an internationally recognized researcher. Participants gained valuable insights into academic inquiry and were inspired to further develop their research and analytical skills.

Professor Durst's visit reflects the Faculty of Business's commitment to international academic collaboration and its ongoing efforts to provide students with global learning opportunities and exposure to leading scholars from around the world.