Dr. Kaidong Yu

Assistant Professor

Faculty of Business

Current Research

Brand, Fandom, Advertising, Social Media, Minority Consumers

Teaching

Marketing Management,  Retail Management (BBA)

Marketing Strategy, Managerial Business, Cross Cutural Management, Business Communication (MBA)

Research Profile:

ORCID, Google Scholar, ResearchGate

Research Porfolio

Research Porfolio - YU Kaidong.pdf

Curriculum Vitae (Download PDF)

Contact:

Faculty of Business, City University of Macau, 4th Floor, Luso-Chinese Building

Email: kdyu@cityu.edu.mo

Telephone: 85902775