Kaidong Yu, Assistant Professor

Release date:2022/08/19
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Dr. Kaidong Yu

Assistant Professor

Faculty of Business

 

Current Research

Brand, Fandom, Advertising, Social Media, Minority Consumers

 

Teaching

Marketing Management,  Retail Management (BBA)

Marketing Strategy, Managerial Business, Cross Cutural Management, Business Communication (MBA)


Research Profile:

ORCID, Google Scholar, ResearchGate



Research Porfolio

Research Porfolio - YU Kaidong.pdf


Curriculum Vitae (Download PDF)

 

Contact:

Faculty of Business, City University of Macau, 4th Floor, Luso-Chinese Building

Email: kdyu@cityu.edu.mo

Telephone: 85902775



 
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