Dr. Kaidong Yu
Assistant Professor
Faculty of Business
Current Research
Brand, Fandom, Advertising, Social Media, Minority Consumers
Teaching
Marketing Management, Retail Management (BBA)
Marketing Strategy, Managerial Business, Cross Cutural Management, Business Communication (MBA)
Research Profile:
ORCID, Google Scholar, ResearchGate
Research Porfolio
Research Porfolio - YU Kaidong.pdf
Curriculum Vitae (Download PDF)
Contact:
Faculty of Business, City University of Macau, 4th Floor, Luso-Chinese Building
Email: kdyu@cityu.edu.mo
Telephone: 85902775
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