Lingyu Lin

Assistant Professor

Faculty of Business

Current Research

Substantive: Product Placement, Branding, ESG, AI

Methodological: Causal Inference, Machine Learning, Field Experiments

Teaching

Consumer Behaviors

Research Profile

Google Scholar

Research Portfolio

Research Portfolio - LIN Lingyu.pdf

Curriculum Vitae (Download PDF)

Contact

Faculty of Business, City University of Macau, 4th Floor, Luso-Chinese Building

Email: lylin@cityu.edu.mo

Telephone: 8590 2641