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Theme: Managing Ethically in Times of Disruption and Conflict


Date: 18-19 June 2025 (Wednesday & Thursday)

Venue: City University of Macau, Macau



The World Business Ethics Forum (WBEF) series aims to provide an open platform for academics and practitioners from around the world to share and discuss ideas and issues related to new thinking and research findings in the broad area of business ethics.


The 9th WBEF will be held from 18-19 June 2025 at the City University of Macau. The theme for the 2025 forum is “Managing Ethically in Times of Disruption and Conflict”. We invite the submission of research papers that advance our understanding of this broad theme for presentation at this Forum. Conceptual, empirical, and practitioner-oriented approaches are all welcome. Suggested topics include, but are not limited to the following:


  1. Managing ethically under post-Covid-19, and other disruptive contexts

  2. ESG, sustainability, CSV, CSR, and circular economy, Triple-bottom line (TBL)

  3. Values-based approaches to corporate management (e.g., the Junzi corporation, trusteeship)

  4. Ethical leadership, ethical reasoning and ethical decision making

  5. Institutional safeguards (e.g., whistle-blower protection, anti-money laundering, and anticorruption)

  6. Contemporary ethical challenges in marketing (e.g., KOL influence, green consumerism versus “greenwashing”, integrity in consumer analytics, consumer protection, and social marketing)

  7. Contemporary ethical challenges in accounting (e.g., carbon accounting, green governance, natural capital asset valuation, earnings management, and transparency)

  8. Contemporary ethical challenges in economics and finance (e.g., fair competition, fairtrade, ethical investments, green bonds, social impact investment, and digital currency)

  9. Contemporary ethical challenges in HRM (e.g., green HRM, diversity equality inclusion (DEI), meaningful careers, quality of working life, assuring human rights of all employees)

  10. Supply chain management ethics (e.g., sustainable procurement and green logistics)

  11. AI: Threat to or opportunity for a better world



Keynote Speaker


Professor Andrew Crane

Director, Centre for Business, Organisations and Society, University of Bath, UK




Other Speakers


Professor Simon HOPresident, Hang Seng University of Hong Kong
Professor Jose C. ALVESDean, Faculty of Business, City University of Macau
Ms. Ruby O

Assistant Vice President, Sustainability & Business Synergy, Sustainability, MGM Macau

Dr. William YUFounder and CEO, World Green Organization
Ms. Mary SUENFounder and Executive Chairman, Chief Happiness Officer Association
Dr. Serge STINCKWICH

Head of Research, United Nations University 

Mr. Antonio TAM

Senior Associate, MdME

Former Legal Advisor, Monetary Authority of Macao (AMCM)




The Organizing Committee
Dr. Tiffany C. H. LEUNGCity University of Macau (Co-Chair)
Dr. Lawrence LEIHang Seng University of Hong Kong (Co-Chair)
Professor Jose C. ALVESCity University of Macau (Member)
Professor José Paulo Afonso ESPERANCACity University of Macau (Member)
Professor Justin Dejun XIECity University of Macau (Member)
Dr. Bowen DONGCity University of Macau (Member)
Dr. Danni MACity University of Macau (Member)
Ms. Wei Wei SEAHCity University of Macau (Member)
Professor Robin Stanley SNELLHang Seng University of Hong Kong (Member)
Professor Michael SEGONCentral Queensland University, Australia (Member)





















Co-organizer


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