The course will focus on understanding global environment, cultural differences for conducting marketing tools. Course compounded with practical projects and lectures, including branding, digital marketing, green marketing and other marketing issues.

Upon completion of this unit, students will be able to:

CLO1. Understand the concept and meaning of international marketing.

CLO2. Explain and discuss the conceptual framework of international marketing

CLO3. Analyze and interpret marketing tools and explain their use for international marketing

CLO4. Demonstrate how the environment affects marketing mix

CLO5.  Identify and discuss the ethical issues in international marketing

CLO6.  Develop their critical thinking, problem solving and presentation skills by applying their marketing knowledge in case analysis and by participating in discussions during lectures and group meetings.

Required Textbook

International Marketing(2015), 15th ed. by Cateora and Graham, McGraw-Hill

Recommended Readings

1. Harvard Cases

2. It is strongly recommend that students keep up to date with current issues in marketing by reading the following newspapers or articles from journal:

a) Journal of marketing

b) Journal of marketing research

c) Journal of consumer research