Study Plan
I. Curriculum
Table 1
| Modules | Type | Credits |
1st Academic Year | ||
College English I | Compulsory | 3 |
College English II | Compulsory | 3 |
Business Mathematics and Statistics | Compulsory | 3 |
Principles of Management | Compulsory | 3 |
Introduction to Business | Compulsory | 3 |
Accounting | Compulsory | 6 |
Micro Economics | Compulsory | 3 |
Macro Economics | Compulsory | 3 |
Chinese Language and Culture | Compulsory | 3 |
| Constitutional and Basic Law | Compulsory | 3 |
| 2nd Academic Year | ||
| College English III | Compulsory | 3 |
| College English IV | Compulsory | 3 |
Business Law | Compulsory | 3 |
Marketing Management | Compulsory | 3 |
Analysis of Quantitative Method | Compulsory | 3 |
Accounting Practices | Compulsory | 3 |
Management Information System | Compulsory | 3 |
Organizational Behaviour | Compulsory | 3 |
Financial Management | Compulsory | 3 |
Operations Management | Compulsory | 3 |
Human Resources Management | Compulsory | 3 |
| 3rd Academic Year | ||
International Trade | Compulsory | 3 |
Business Ethics | Compulsory | 3 |
Research Method | Compulsory | 6 |
| 4th Academic Year | ||
Organizational Change | Compulsory | 3 |
Studies on Special Topics | Compulsory | 3 |
Study Report | Compulsory | 6 |
| From 2nd to 4th Academic Year | ||
| Optional Modules from Table III* | Compulsory | 9 |
| From 3rd to 4th Academic Year | ||
Bachelor's Modules Available in the University's Other Academic Units** | Compulsory | 9 |
* Students are required to take 3 modules, choosing one optional module respectively, in each of the three areas listed in Table III in order to obtain 9 credits.
** Students are required to take the specialized modules (except for project or graduation project modules, as well as modules in which practice forms an essential part) of the bachelor's modules available in the other academic units and defined by the University, in order to obtain 9 credits.
Table 2
| Modules | Type | Credits |
Students are required to choose modules from one of the following areas of specialization to obtain 24 credits: | ||
| 1. Marketing | ||
| 3rd Academic Year | ||
Consumer Behavior | Compulsory | 3 |
Brand Management | Compulsory | 3 |
Advertising | Compulsory | 3 |
| Marketing Research | Compulsory | 3 |
| 4th Academic Year | ||
Retail Management | Compulsory | 3 |
Integrated Marketing Communication | Compulsory | 3 |
Customer Relationship Management | Compulsory | 3 |
| Marketing Strategy | Compulsory | 3 |
| 2. Human Resources Management | ||
| 3rd Academic Year | ||
Recruitment and Selection | Compulsory | 3 |
Training and Development | Compulsory | 3 |
Remuneration and Benefit | Compulsory | 3 |
Performance Management | Compulsory | 3 |
| 4th Academic Year | ||
| Industrial Relations | Compulsory | 3 |
Strategy and Planning of Human Resources Management | Compulsory | 3 |
Customer Relationship Management | Compulsory | 3 |
| Marketing Strategy | Compulsory | 3 |
| 3. Financial Management | ||
| 3rd Academic Year | ||
Fixed Income Securities Market | Compulsory | 3 |
Management Accounting | Compulsory | 3 |
Hong Kong Financial Market | Compulsory | 3 |
Investment | Compulsory | 3 |
| 4th Academic Year | ||
| Corporate Finance | Compulsory | 3 |
Risk Management | Compulsory | 3 |
Finance | Compulsory | 3 |
| International Financial Management | Compulsory | 3 |
| 4. International Business | ||
| 3rd Academic Year | ||
| Cross-Cultural Management | Compulsory | 3 |
| International Business Management | Compulsory | 3 |
| International Organization Study | Compulsory | 3 |
| Logistic Management | Compulsory | 3 |
| 4th Academic Year | ||
Global Strategic Management | Compulsory | 3 |
International Marketing | Compulsory | 3 |
International Financial Management | Compulsory | 3 |
Regional Economic Study | Compulsory | 3 |
Table 3
Modules | Type | Credits |
| 1. Intercultural Communication Area | ||
Cantonese and Lingnan Culture | Elective | 3 |
Portuguese Language and Culture | Elective | 3 |
Public Speaking Skills | Elective | 3 |
Introduction of Western Literature | Elective | 3 |
| Special Topics in Intercultural Communication | Elective | 3 |
| 2. Science and Technology Prospect Area | ||
Introduction to Information Technology | Elective | 3 |
Fundamentals of Internet of Things | Elective | 3 |
Introduction to Computer Network | Elective | 3 |
Big data：Decision and Cogitation | Elective | 3 |
Introduction to Program Design | Elective | 3 |
| Special Topics in Science and Technology | Elective | 3 |
| 3. International Understanding Area | ||
General Study of Western Culture | Elective | 3 |
History of Macau: the Encounter of Eastern and Western Cultures | Elective | 3 |
Special Topics in International Understanding: Macau and World | Elective | 3 |
Special Topics in International Understanding: China and World | Elective | 3 |
| 4. Artistic Cultivation Area | ||
| Art Appreciation and Practice | Elective | 3 |
Chinese Music Appreciation | Elective | 3 |
| Introduction to Arts Performance | Elective | 3 |
| Movies Appreciation | Elective | 3 |
| Special Topics in Artistic Cultivation | Elective | 3 |
| 5. Humanities Reflection Area | ||
Comparison between Chinese and Western Philosophy | Elective | 3 |
| Introduction to Historical Masterpieces | Elective | 3 |
| Introduction to Classics | Elective | 3 |
Service and Experience | Elective | 3 |
Special Topics in Humanities Reflection | Elective | 3 |
Note 1: The number of credits required to complete the programme is 132, distributed as follows:
1) 108 credits in the compulsory modules listed in Table I of this Annex;
2) 24 credits in the compulsory modules of the chosen area of specialization in Table II of this Annex.
Note 2: Students may not retake the modules they have completed.
II. Academic field: Business Management.
III. Selected areas of specialization in the second semester of the second academic year: (i) Marketing, (ii) Human Resources Management, (iii) Financial Management, or (iv) International Business.
IV. Duration of Study: 4 years.
V. Study Mode: Lecture; full-time.
VI. Qualification: High school graduate or equivalent, please refer to the Admission Office of the University.
VII. Requirements for graduation: 132 credits.