The Faculty of Business (FOB) exemplifies the university's commitment to excellence in business education. With its long history and diverse students, FOB is pivotal in advancing the university's mission to serve Macau and the Greater Bay Area. The dedication and expertise of its growing faculty members, along with the university's strategic vision, ensure FOB's continued success and growth.
Vision
To become "Macau's gateway for digital-ready global business leaders" – a distinctive business school that leverages Macau's unique position to connect China with international markets, particularly Portuguese-speaking countries.
Our vision positions us at the intersection of three strategic dimensions:
Digital Business Transformation: Developing leaders who understand how technology is reshaping business models, can leverage data for decision-making, and can navigate digital disruption across industries.
Sustainable Business Practices: Cultivating professionals who integrate environmental, social, and governance considerations into business decisions and can develop innovative approaches to sustainability challenges.
Cross-Cultural Business Understanding: Building expertise in facilitating business relationships between China and international markets, with particular emphasis on Portuguese-speaking countries, leveraging Macau's historical and cultural connections.
Mission
Our mission is to cultivate Global Digital-Sustainable Leaders who possess comprehensive business knowledge, cross-cultural competencies, digital fluency, and a commitment to sustainable business practices.
Values
Collaboration: We enable interdisciplinary teamwork and cross-functional problem-solving. We implement collaborative teaching methods, research teams, and project-based learning that mirror real-world business environments.
Diversity: We cultivate an inclusive community where varied perspectives drive innovation. We recruit diverse faculty and students, celebrate multicultural experiences, and design curricula that incorporate global viewpoints.
Intellectual Rigor: We pursue academic excellence through demanding standards, evidence-based inquiry, and critical thinking. We challenge conventional wisdom, employ rigorous methodologies, and engage in continuous improvement.
Agility: We embrace change as an opportunity, developing flexible systems and adaptive mindsets. We teach resilience in the face of disruption, rapid prototyping of ideas, and comfort with ambiguity.
Sustainability: We integrate environmental, social, and governance principles throughout our operations and educational offerings. We promote responsible business practices that create long-term value while respecting planetary boundaries and social well-being.