Your Gateway to Global Success!
Shaping Global Leaders in the AI Era with Chinese Values
The Bachelor in Business Administration (BBA) Programme blends Chinese values with global business trends, equipping you for the AI-driven global economy. The programme integrates AI insights for business, ethical leadership, and entrepreneurial skills to prepare you for the dynamic Greater Bay Area and global markets.
The BBA Programme at the City University of Macau is designed to embody the university's motto of "Virtue, Knowledge, Practice" by providing students with a comprehensive education to start a professional career. The programme is aligned with both Chinese and international standards for business education.
The programme's goals are:
Ethical Leadership and Sustainability: Develop leaders with integrity, ethics, and social responsibility.
Entrepreneurial Mindset: Equip students to innovate and adapt in a dynamic global market.
Business Knowledge: Build expertise in core disciplines for solving complex problems.
Global Perspectives: Focus on global and regional business, including the Greater Bay Area and Belt and Road Initiative.
Practical Learning: Provide hands-on experience through internships and projects.
Cultural Adaptability: Prepare students to thrive in diverse cultural settings.
Lifelong Learning: Instill a commitment to continuous professional growth.
Career Success and Global Experiences
Career Support: Dedicated support for career paths and overseas studies.
Exchange Programs: Opportunities to study abroad and experience new cultures.
Global Exposure: Summer visits and tours to build international networks.
Research Opportunities: Collaborate with professors on academic projects.
Project Management: Develop skills through faculty-organized events.
Digital Skills: Gain IT expertise with partners like Alibaba Cloud.
Teaching Staff
The City University of Macau's Bachelor of Business Administration Programme boasts a diverse team of over 10 specialized educators per field, including industry experts, entrepreneurs, and investors, providing real-world insights. Over 50% hold degrees from overseas institutions, ensuring a global perspective in business education.
Learning Approach
The BBA Programme combines theory and practical learning, focusing on critical thinking, problem-solving skills, and practice. It includes:
Lectures: Present core concepts with theoretical frameworks and real-world examples.
Tutorials and Workshops: Apply concepts through problem-solving, group work, and case studies.
Independent Study: Encourage self-learning to deepen understanding and foster innovation.
Experiential Learning: Link theory to practice through projects, simulations, and field visits.
Admissions
Please visit the Admissions Office website of the City University of Macau for more information (link).
Study Plan
