BA103 - Introduction to Business
Basic Information | |
Course Title | Introduction to Business |
Course Code | BA103 |
Credit Value | 3 |
Course Description |
This course provides students with an understanding of what a business is, how it operates, and how it is managed. It includes topics such as economics, structure, financing, management, ethical and social responsibility of businesses, marketing, and distribution. Upon completing this course, students will be prepared for advanced business courses. Additionally, they will have the opportunity to learn how to behave as consumers, employees, and citizens in the economic environment |
Course Learning Outcomes(CLOs) |
1. Business fundamentals include legal and ethical frameworks, assessing, recruiting, and retaining top talent 2. Develop analytical and critical thinking skills to analyze the business environment and make strategic decisions 3. Learn the essential components of the accounting principles, financial management, and marketing mix and how to use them to reach business sustainability. |
Course Content |
Readings |
Required Materials 1. Textbook content and case studies 2. Summary lecture slides on topics and activities. 3. Students need to read relevant content online and in-class 4. There will be mid-term quiz based on first portion (half) of the required textbook 5. There will be final quiz based on the second portion (half) of the required textbook Required Text Business Foundations: A Changing World (2023, 13th ed.) by Ferrell/Hirt/Ferrell (McGraw-Hill). ISBN-10 1264067496, ISBN-13 9781264067497 |
Assessment Scheme
AT1: Online/in-class participation
AT2: Group Business Demo Assignment
(Including Online/In-class Case Discussion Analysis)
AT3: Mid-term Quiz
AT4: Final Quiz
Updated on 20 September, 2023