2023/2024 BBA Study plan

Curricular Courses

Government Approval (ChinesePortuguese)



Year 1

English I

Chinese Language at University Level

Computer Application

Business Mathematics and Statistics

Principles of Management

Introduction to Business

Accounting

Microeconomics

Macro Economics

One General Education Elective Subject




Year 2

English Ⅱ

Business Law

Marketing Management

Quantitative Analysis

Accounting Practices

Management Information System

Organization Behaviour

Financial Management

Operations Management

Human Resources Management

One General Education Elective Subject




Year 3

Compulsory Courses

English Ⅲ

International Trade

Business Ethics

Research Method

One General Education Elective Subject



Specialization in Marketing

Consumer Behaviour

Brand Management

Advertising

Marketing Research


Specialization in Human Resources Management

Recruitment and Selection

Training and Development

Remuneration and Benefit

Performance Management

   

Specialization in Financial Management

Fixed Income Securities Market

Management Accounting

Hong Kong Financial Market

Investment


Specialization in International Business

Cross-Cultural Management

International Business Management

International Organization Study

Logistics Management


   


4th Year

Compulsory Courses

English Ⅳ

Organizational Change

Seminars of Special Topics

Research Report

One General Education Elective Subject



Specialization in Marketing

Retail Management

Integrated marketing communication

Customer Relationship Management

Marketing Strategy


Specialization in Human Resources Management

Industrial Relations

Strategy and Planning of HRM

Customer Relationship Management

Marketing Strategy


Specialization in Financial Management

Corporate Finance

Risk Management

Finance

International Financial Management

   

Specialization in International Business

Global Strategic Management

International Marketing

International Financial Management

Regional Economics

   




General Education Elective Subjects

Natural Science and Technology

Introduction to Systematic Engineering

Special Topic in Science and Technology


Social Sciences and Humanities

Introduction to Aesthetics

Introduction to Law

Macao Basic Law

Introduction to Sociology

Introduction to Psychology

Introduction to Creative Studies

Foundations in Logic

Special Topic in Social Sciences and Humanities


Language, Literature and Art

Readings of Ancient Literature

Poetry Studies of Tang and Song Dynasty

Appreciation of Music

Appreciation of Fine Arts

Appreciation of Photographic Art

Applied Language - Mandarin

Applied Language - Cantonese

Applied Language - Portuguese

Official Documents Writing

Special Topic in Literature and Art
















Updated on 22 September, 2023