The Faculty of Business Holds its First Collaborative Meeting with JCI on the Intelligent Marketing Survey

Release date:2018/03/28
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On 1st March, the Faculty of Business (FOB) met with the Hou Kong Junior Chamber of the Junior Chamber International Macau, China (JCI) to discuss a survey and working plan for intelligent marketing in Macau. Dr. Eva Khong, Executive Associate Dean of the FOB, Mr. Andrew Cheong, President of the Hou Kong Junior Chamber, JCI, Ms. Ana Lei, Honorary Treasurer of Hou Kong Junior Chamber, JCI, and Mr. Dixon Choi, Director of Business Affairs, Hou Kong Junior Chamber, JCI attended the meeting. Hou Kong Junior Chamber is a non-profit organization under JCI, which seeks to contribute to society and provide opportunities to nurture talents.


The purpose of the survey is to obtain better understanding of the perspectives of consumers and business owners’ on intelligent marketing and business, by undertaking a scientific questionnaire exploring the views of both citizens and enterprises in Macau. Furthermore, this survey will also investigate Macau citizens’ expectations on the development of a smart city and Macau consumer opinions. Local enterprises will be able to study and gain greater insight from the information offered by these survey findings and use them as reference materials, in order to create more business opportunities and encourage entrepreneurship in Macau.